Antonella Harrison

MC and moderator, Strategic Advisor / Business Consultant

Building on a 24 year long and successful carrier in the sector, Antonella has set up herself to work as a strategic advisor/business consultant for companies and associations in the fertilizer industry and related business fields.
With an enviable network of contacts, strong customer focus and subject market expertise, Antonella can provide visionary insight and understanding of the industry and help develop solutions that respond to customer requirements and achieve successful revenue targets. Antonella is a member of the Strategic Forum and of the Communication and Agriculture Committee of the International Fertilizer Industry Association and is an IFA ambassador to the fertilizer industry.
Born in Italy and graduated in International Economics and Politics at the university of Turin in 1987, with a degree dissertation on the United Nations Development Programme (UNDP). Antonella moved to England in 1990 with an overseas contract for FIAT Auto. After working in the city for a financial organization, Antonella joined CRU/British Sulphur publishing company in 1993 as an Editor of their fertilizer newsletter.
In 1998, Antonella set up her own partnership company, Decyfer, to publish The Market – Fertilizer News and Analysis and other forecasting reports on the fertilizer business. Antonella ran the company successfully for 8 years before it was acquired by Reed Business Information/ICIS in December 2005. She worked at ICIS for 10 years until December 2015, lately as the Commercial Director of Fertilizers, responsible for leading and delivering the commercial strategy for the fertilizer portfolio.

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