Phil Allen

CEO and Value Creator, Customer Value Management GmbH in partnership with Nexant

Phil brings 45+ years B2B marketing and sales experience and is probably the most experienced, marketing-educated Customer Value Management, marketing and sales excellence expert practitioner in the global B2B space. He has led many global and multi-national markets to stronger market positions and improved profitability. Also in highly competitive and commodity markets.



Speaker's Session

Workshop: Customer Value Management (CVM)

• Creating stronger market positions and improved profitability with CVM
• Value-based marketing and sales strategies for fertilizers





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