Global agricultural production will need to more than double by 2050 in order to meet growing demand for food, as the world’s population is expected to reach 9.7 billion people over the next three decades. By 2050, demand for water will grow by more than 100%, with the majority of the population living in cities due to rapid urbanization. This is creating significant opportunities for the fertilizer industry to respond to these challenges with a new generation of sustainable fertilizer products tailored towards increasing agricultural productivity, while addressing climate change, land degradation and decreasing water resources.
Reflecting on these changes, the 9th GPCA Fertilizer Convention was held under the theme “New frontiers and opportunities” under the patronage of H.E. Dr. Fuad Bin Jaafar Bin Mohammed Al-Sajwani, Minister of Agriculture and Fisheries, Oman on 18-20 September in Kempinski Hotel, Muscat. His excellency, patronized the event and opened the exhibition as part of a special inauguration ceremony in the morning of day one. The convention, which attracted a record number of delegates, highlighted recent developments in the global and regional industry landscape, consolidation within the agri-nutrients business, sustainable agricultural solutions and opportunities for improvement in the fertilizer value chain.
A content-rich agenda highlighted the key role of fertilizers in ensuring food security in a world with rapidly growing population and rising demand for nutrition, while promoting regional innovations in agriculture and discussing key trade trends from across the globe. Technical sessions dedicated to operational efficiency and environmental sustainability along with a workshop on customer value management provided further opportunities to share knowledge and best practice at this important industry platform. The convention hosted the 8th edition of GPCA Leaders of Tomorrow, an initiative by GPCA in collaboration with its stakeholders that aims to bridge the gap between academia and the industry and promote STEM education.